After three years in business, Sawyer Wood Board Company had found its niche with hand-crafted wooden stand-up paddle boards. It was time for a website redesign to focus in on the quality, craftsmanship and value of these beautiful boards.

“I appreciate Bracia’s ability to take my brand and and let it bleed through my website.  The site highlights my best work and the motivation behind my craft. Awesome!” – Garrett Villenueva

The founder, Garrett, knew that in order to sell these (expensive) treasures, the site needed to reflect their value. “They are looking for something rare, exclusive, artistic, sustainable, and very high quality.”

We chose to do that by bringing in the precious, beautiful Lake Tahoe (where Sawyer is located) as a element in the design. I also gave it ample whitespace, improved typography, and a tight grid, all of which contribute to the exclusive, high quality feeling.


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