Posts by Ben Klocek
Presentation: Sustainable Freelancing
No matter your specialty, as a freelancer looking to get work, you need to be able to manage your business, deliver for your customers, and find satisfaction in your chosen line of work so you can keep it up in the long-term. The presentation will guide you through understanding your motivation for being a freelancer,…
Read MoreFrom Consumption to Creation
With so much information available, we spend our time consuming it, rather than understanding and applying it. Here’s what I did to reverse that trend.
Read MoreA Walk
It’s not just the movement or the fresh air. There’s something deep that gets satisfied. After sitting at a desk all day, with my mind deep in the far corners of the web, a walk puts me right into the world of physical things. The infinite subtleties of light, texture, and smell are a relief.
Read MorePresentation: Business of Design
“The goal should be to find enough good clients to support the business you enjoy.” ~Nathan Peretic, Full Stop Interactive
Read MorePresentation: Digital Distraction – Optimizing Human-ness
In a time when we are constantly connected yet isolated, searching for meaning yet distracted from our task, it becomes increasingly important to consciously cultivate an awareness of how our use of technology is affecting us.
Read MoreDesign & Development Workflow for the Modern Web
These resources go with a presentation I gave on May 20th, 2012 for the North Bay Web Conference.
Read MoreHow the Web Pro Gets Work: Marketing for Online Professionals
As a web industry professional, especially freelancer or independent, it’s challenging to promote yourself and get work done. This means you need to get focused and make the best of limited time. I will say this however: Pay yourself first. Don’t rush like crazy to hit a client deadline, only to find that once that…
Read MoreUsing HTML5 Video
In order to deliver video to all devices (Desktop, mobile, tablet), that is not served from a 3rd party like Youtube or Vimeo, we need to use the HTML5 <video> element. The trouble is, Firefox and Safari/Chrome don’t quite agree when it comes to the file format for videos. In order to deliver video to Firefox…
Read MoreGood Content Pays the Bills
Quality always trumps quantity. The web lives and breathes content. As such the content on your site should receive the kings portion when it comes to attention. Design is there to support your content, because without good content, design is just decorating.
Read MoreUnderstanding Your Users & Aligning Goals
Your website is created to satisfy your business goals. The goal may be simply creating awareness of your business, or more complex goals of generating revenue through online sales. The main purpose of understanding your website visitors is to create a site that satisfies both their goals and your goals. You probably already have a…
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